Recommendations
The most expedient solution of the tobacco advertising problem is the introduction of a rational ban with the following provisions:
- The ban should not be vague and should be well enforced. It should cover the direct and indirect forms of advertising, including the advertising of trademarks and sponsorship.
- Terms such as "indirect advertising" and others should have precise definitions in the legislation.
- The ban should be not be implemented immediately, but within a certain term (for example, one year) after its acceptance.
- The preservation of the following kinds of tobacco advertising is possible:
 | Advertising in the special publications intended for those who are engaged in tobacco products trade; |
| Advertising in special shops that only sell tobacco products and accessories; |
| Advertising in foreign newspapers and magazines delivered for sale in Ukraine. |
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